Motion

“Semper in motu” – Always in Motion

Like nature – our digital expression should always feel alive through the use of motion.

Bali plant
Discover

Easing

Motion easing should always feel fast and confident, never long and drawn-out or bouncy. Elements should appear to have mass and should move in a way that feels true to physics.

Enter Curve

For elements entering the viewport or coming into place.

cubic-bezier(.06,.86,.42,.93)

Exit Curve

For elements leaving the viewport with a sense of anticipation & acceleration.

cubic-bezier(.86,.06,.93,.42)

Micro Interactions

Micro-interactions are events which have one main task — a single purpose. Their purpose is to delight the user. To create a moment that is engaging, welcoming, alive and natural.

Button Interactions

Product Cards

Callout

Product Selector

Motion Graphics

Hut Moc Social Ad

App Intro Motion